Beyond Colour: A single drop changes everything

Colour is one of the defining elements in the history of Automobili Lamborghini, an inseparable part of its DNA. From the pastel tones of the earliest models, to the iconic two-tone Countach, to the bold, distinctive palettes of today’s Urus and Huracán, the relationship between Lamborghini and colour spans decades of evolution without ever losing its identity.

To explore this deep connection, we created a portrait told through two voices, guided by Carine Schweitzer, Senior Color and Trim Designer at the Centro Stile, and Alessandra Oliviero, Ad Personam Personalization Marketing Manager. Two exceptional minds who, through the dialogue between colour and design, give form and expression to the Lamborghini vision.